![]() These findings demonstrate that lookism may represent an intrinsic aspect of humans’ visual system function, not learned behaviors s uch as racism, sexism, homophobia, etc. Research shows that this form of prejudice-the valuing of appearance over a person’s inner character-has become so prevalent in our technological world that “attractive” individuals receive greater attention and positive acknowledgment in social media, in the workplace and in relationships.Īccording to the American Psychological Association, though, studies on newborns have discovered that human infants as young as two months old prefer to look at “attractive” faces rather than unattractive ones. Beauty, then, really is in the eye of the beholder, rather than representing some universal, media-driven standard we can apply to everyone. But those so-called “ideals” of beauty and physical attractiveness change over time, across cultures and even among different individuals. ![]() Lookism poses several serious issues, because we often define physical beauty with historical, cultural and hegemonic ideals. ![]() In other words, lookism means devaluing people who society considers physically undesirable-and overvaluing those considered “attractive.” Many of us know about the various forms of prejudice and discrimination based on race, gender, religion, national origin, disability, etc.-but few understand the term “lookism.”Ĭoined by the Washington Post Magazine in 1978, lookism refers to “… discriminatory treatment toward people considered physically ‘unattractive,’ mainly in the workplace but also in dating and other social settings.”
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